The Forschungskolleg Humanwissenschaften: EventsFriday, 27 April 2012, 13:00-20:00
large conference room in the Institute building
Forum Markentechnik GbR
Erich Posselt, Peter Sumerauer
»How does a brand come up?« - Innovative Processes of Branding
rnrnPeter Sumerauer, founder of the Hans-Domizlaff-Archive and staff member of the Deutschen Fachverlag, went deeply into the matter of History of Brand Engeneering and the biography of Hans Domizlaff.
rnrnErich Posselt is a founding-partner of steiff/posselt Branding in Family Business as well as Lecturer at the Frankfurt Acadmey of Visual Arts.
rnrnAxel Dahm (Chairman of the Board of Gerolsteiner Company)
rnrnHeinz Drügh (Professor of Literature and Aesthetics, Goethe-Universität Frankfurt)
rnrnKai Uwe Hellmann (Professor of Sociology, Helmut-Schmidt-Universität Hamburg)
rnrnPeter Zernisch (Markentechniker, Institute for Bionic Brand Research)
rnrnInformation and Application:
Events | FKH