The Forschungskolleg Humanwissenschaften: Events

Friday, 27 April 2012, 13:00-20:00
large conference room in the Institute building

Forum Markentechnik GbR
Conference

Erich Posselt, Peter Sumerauer
»How does a brand come up?« - Innovative Processes of Branding

Initiators:

rnrnPeter Sumerauer, founder of the Hans-Domizlaff-Archive and staff member of the Deutschen Fachverlag, went deeply into the matter of History of Brand Engeneering and the biography of Hans Domizlaff.

rnrnErich Posselt is a founding-partner of steiff/posselt Branding in Family Business as well as Lecturer at the Frankfurt Acadmey of Visual Arts.

rnrnThe Speakers:

rnrnAxel Dahm (Chairman of the Board of Gerolsteiner Company)

rnrnHeinz Drügh (Professor of Literature and Aesthetics, Goethe-Universität Frankfurt)

rnrnKai Uwe Hellmann (Professor of Sociology, Helmut-Schmidt-Universität Hamburg)

rnrnPeter Zernisch (Markentechniker, Institute for Bionic Brand Research)



Closing date for applications will be March 27th 2012

rnrnAttendance Fee:
rnCompanies and Consultants 350 €, Scientists 240 €, Students 130 € (Prices excluding VAT)

rnrnInformation and Application:

rnrnP: 069-247901-0
rnF: 069-247901-45
rninfo@forum-markentechnik.de
rnwww.forum-markentechnik.de


Back to calendar of events
Новости Новости Беларусь Любовь и семья Общество Люди и события Красота и здоровье Дети Диета Кулинария Полезные советы Шоу-бизнес Огород Гороскопы Авто Интерьер Домашние животные Технологии Идеи для творчества на каждый день